Having a website is a great way to get your company noticed by more people. But, many are disappointed by the lukewarm response that the internet has had to their own site. A website is like a signboard, where you put the signboard is as important as what is on the signboard. And like a signboard what you want is the maximum amount of people driving by your sign every day. And this is where not only the organic SEO of your website is important but the other traffic methods need to be used to bring the full effect. First is social media, while social media isn’t the best place to sell it is the best place to build a brand and to interact with your customers. Pay Per Click traffic, while expensive, is a fast way to bring new customer traffic to your site for short-term campaigns and to test your site’s conversion ability. When you combine all of these into a single unified campaign then you will see your ROI and sales increase. But in isolation, the sum of their parts of these elements, are not nearly as powerful as their combined use.